# Carlos Arias — Repositioning Kit

**From:** Digital Marketing Expert & Engineer
**To:** Agentic AI & Automation Engineer

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## Positioning statement (the one line that decides everything)

**Carlos Arias**
**Agentic AI & Automation Engineer**
*Building autonomous software, AI agents, and intelligent business systems.*

> Not an ML researcher who trains foundation models. An engineer who builds AI-powered products, agents, and autonomous workflows that replace work teams used to do by hand.

**Tagline options** (pick one, use everywhere — site, LinkedIn, email signature):

1. *Building autonomous software, AI agents & intelligent business systems.*
2. *I build software that builds, improves, and manages software.*
3. *Autonomous systems that do the work teams used to do by hand.*
4. *Agentic AI for founders and CTOs who want automation, not another dashboard.*

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## Hero section

# Carlos Arias
### Agentic AI & Automation Engineer

I design and build autonomous software, AI agents, and intelligent business systems that automate the complex workflows companies used to hand to whole teams.

Over 26 years in software engineering and product development, building scalable platforms across FinTech, healthcare, and SaaS. Today my focus is singular: **Agentic AI — autonomous websites, business automation, and AI systems that continuously improve, adapt, and reduce manual work.**

My work sits where software engineering, AI orchestration, automation, and product strategy meet — and I build the systems that live there.

**[ Let's build your autonomous system → ]**

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## About

I've been writing software since I was eight years old, on a Commodore 64 in 1988. Nearly four decades later, the instinct is the same: if a process is repetitive, it should build and run itself.

For the last 26 years I've worked as a Software Engineer, CTO, Product Engineer, and Technology Advisor across startups and enterprise organizations — leading engineering teams and shipping platforms in FinTech, healthcare, SaaS, digital marketing, and geospatial technology.

Since 2022 I've focused almost exclusively on **Agentic AI, autonomous software, and intelligent automation.**

I don't just bolt AI onto existing applications. I design systems where multiple AI agents collaborate — researching, planning, deciding, generating content, writing software, running QA, and optimizing continuously, with minimal human intervention.

The goal is simple:

> **Build software that builds, improves, and manages software.**

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## Expertise

*(Capabilities, not services — this is what signals "builder," not "agency.")*

**Agentic AI Systems**
Multi-agent architectures where AI agents collaborate to solve complex business problems end to end.

**AI Automation**
Replacing repetitive business processes with intelligent, autonomous workflows.

**Autonomous Websites**
Sites that continuously improve their own SEO, content, UX, and conversions using AI.

**AI Product Engineering**
AI-first SaaS platforms designed and shipped from concept to production.

**Intelligent Marketing Systems**
AI that runs technical SEO, content planning, local SEO, competitor research, analytics, and optimization on its own.

**Software Architecture**
APIs, cloud architecture, automation pipelines, distributed systems, and scalable backends.

**Fractional CTO**
Technology leadership for startups building AI products.

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## Current Projects

**Agentic Marketing Platform** — *In development*
An autonomous digital marketing platform where collaborative AI agents perform technical SEO, competitor research, content planning, local SEO, analytics, website optimization, and reporting — the full digital marketing process, run by agents.

**Medellin.co** — *2020–present*
An AI-powered city platform using RAG, intelligent search, autonomous content generation, and AI assistants for travelers, expats, and local businesses.

**Snoopi.io** — *2014–present*
A geolocation SaaS platform delivering IP intelligence, APIs, and location services for developers and enterprise applications.

**Crawllr** — *2025–present*
An intelligent web crawler built for large-scale data collection, knowledge extraction, and AI indexing.

**Gabii** — *In development*
An AI-powered relationship platform using intelligent profiling, compatibility analysis, and autonomous matchmaking.

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## Research & Concepts

- Agentic Websites
- Autonomous SEO Systems
- Multi-Agent Collaboration
- AI Product Architecture
- Retrieval-Augmented Generation (RAG)
- AI Knowledge Systems
- AI Workflow Orchestration
- AI-Driven Software Development
- Self-Healing Applications
- Autonomous Business Systems

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## Industries

Artificial Intelligence · SaaS · FinTech · Healthcare · Legal Technology · Digital Marketing · Location Intelligence · Automation Platforms

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## LinkedIn

**Headline:**
Agentic AI & Automation Engineer | Building autonomous software, AI agents & intelligent business systems | Fractional CTO

**About section:**
I build autonomous software — AI agents and intelligent systems that automate the complex workflows companies used to hand to whole teams.

I've been writing code since I was eight, on a Commodore 64 in 1988. Across 26 years as a Software Engineer, CTO, and Technology Advisor, I've shipped platforms in FinTech, healthcare, SaaS, and geospatial tech. Since 2022 my focus has been singular: Agentic AI and intelligent automation.

Rather than bolting AI onto existing apps, I design multi-agent systems that research, plan, decide, generate, build, and optimize on their own. Currently building an autonomous marketing platform, an AI-powered city platform (Medellin.co), and a geolocation SaaS (Snoopi.io).

If you're a founder or CTO who wants automation that actually runs itself — not another dashboard — let's talk.

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## Short bios (grab-and-go)

**One-liner:**
Carlos Arias is an Agentic AI & Automation Engineer who builds autonomous software, AI agents, and intelligent business systems.

**50 words:**
Carlos Arias is an Agentic AI & Automation Engineer. With 26 years in software engineering and product development, he designs multi-agent systems that automate complex workflows — from autonomous websites to AI-driven marketing platforms. His focus since 2022: building software that builds, improves, and manages software with minimal human intervention.

**100 words:**
Carlos Arias is an Agentic AI & Automation Engineer who builds autonomous software, AI agents, and intelligent business systems. He's been coding since age eight, on a Commodore 64 in 1988, and has spent 26 years as a Software Engineer, CTO, and Technology Advisor across FinTech, healthcare, SaaS, and geospatial technology. Since 2022 he's focused entirely on Agentic AI — designing multi-agent systems that research, plan, build, and optimize on their own. He's currently building an autonomous marketing platform, an AI-powered city platform (Medellin.co), and a geolocation SaaS (Snoopi.io). His mission: build software that builds, improves, and manages software.

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## What I cut (and why)

Removed from the old positioning — these read as "digital agency owner," not "AI infrastructure builder":

- Graphic Design
- Social Media management
- WordPress Developer
- Branding
- Website Design (as a standalone service)
- Digital Marketing *as a headline service* — now reframed as a **domain your AI systems automate**, not something you sell by hand.

**One note to double-check:** the FinTech / security & compliance credentials (HIPAA, SOC2, PCI) from your original draft aren't in this version. They're a genuine trust signal for enterprise buyers — worth keeping as a single line under About or Expertise if the work backs it up. Say the word and I'll fold it in.
