{
  "services": [
    {
      "slug": "automation",
      "name": "Automation",
      "subject": "automation",
      "lead": "AI automation that runs the repetitive work your team does by hand.",
      "body": "I build autonomous systems and AI agents that take over the workflows eating your team's time — lead intake, follow-up, research, scheduling, reporting, content. The goal isn't another dashboard; it's software that does the work, so your people spend their time only on what software can't.",
      "points": [
        "AI agents that replace whole workflows, not just single tasks",
        "Lead intake, qualification, and instant follow-up",
        "Research, reporting, and content generated on their own",
        "Systems that monitor results and adapt over time"
      ]
    },
    {
      "slug": "website-design",
      "name": "Website Design",
      "subject": "website-design",
      "page": "/services/website-design",
      "lead": "Fast, modern websites engineered to convert and rank.",
      "body": "Custom sites built for speed, search, and conversion — not dragged out of a template. Engineered to bring in qualified leads, hold up under real traffic, and rank in both search engines and the AI engines that are starting to send traffic. Optionally agentic: a site that improves its own SEO, content, and conversions over time.",
      "points": [
        "Custom-built, not templated — fast and search-ready",
        "Designed around one thing: turning visitors into leads",
        "Local landing pages that rank for the work you want",
        "Can be made agentic — a site that optimises itself"
      ]
    },
    {
      "slug": "digital-marketing",
      "name": "Digital Marketing",
      "subject": "digital-marketing",
      "lead": "Technical SEO and marketing systems that bring in cases and customers.",
      "body": "Twenty-five years of SEO, PPC, and local search — now run with AI doing the heavy lifting. I build the acquisition engine: technical SEO, Google Business Profile, local service pages, call tracking, and campaigns that turn search traffic into booked work. Managed by intelligent systems, not manual busywork.",
      "points": [
        "Technical SEO built to rank in search and AI engines",
        "Google Business Profile and local search optimisation",
        "PPC and campaign management, tracked end to end",
        "Call and conversion tracking, so you know what works"
      ]
    }
  ],
  "primaryVertical": "Law firms",
  "verticals": [
    { "name": "Law firms", "note": "Personal injury, family, bankruptcy, tax — more qualified cases, faster intake.", "primary": true },
    { "name": "Roofing & home services", "note": "Local search dominance and instant lead follow-up for the trades." },
    { "name": "Accounting", "note": "Steady, qualified enquiries and less time lost to manual admin." },
    { "name": "Service businesses", "note": "Any business that wins or loses on lead volume and response time." }
  ]
}
